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ITV’s stand at Hostelco 2016, under the slogan of “the magic of ice”, has been a resounding success in terms of visitors and participation. Its stand, which was located in the central area of Pavilion 3, was where it received its distributors, industry professionals, and visitors who were interested in learning more about the company and its ice machines. As a matter of fact, the company staff dealt with inquiries from hundreds of industry professionals, to whom they recommended the most suitable machines for their businesses. In this manner, potential customers were able to learn more about the machines’ characteristics so that they can order them from the distributor of their geographic area afterwards. 

With more than 30 years of experience, ITV is one of the leading companies in the sector, with nearly 600,000 satisfied customers all over the world.

This year in Barcelona, it offered a sensory experience through the world of ice and demonstrated the numerous applications for this product in everyday life using games, cocktails, and virtual reality.  ITV created a stand full of surprises at Hostelco, where visitors were able to see for themselves how ice is an important part of their lives.